ALATI
Hotel management in Greece
Keep your hotel, its name and your team. Add a professional operator behind them.
Most hotels in Greece are small and independent, and many run without a revenue management strategy. In a 2025 survey by ITEP, the Institute for Tourism Research and Forecasts, for the Hellenic Chamber of Hotels, 31.5% of hoteliers said they apply one. (Source: ITEP, The Use of Artificial Intelligence in the Operation of Greek Hotels, 2025)
We offer independent 3 and 4 star hotels a way to add that expertise without selling, leasing or rebranding. You keep the hotel and the decisions that matter. We take on the daily pricing and sales and later, if you wish, the full running of the hotel under your own name.
What you can expect
Your hotel, your name, your team. You keep ownership, the licence, the bank accounts and the annual budget. The hotel keeps its own name, with no rebrand, and your staff remain employees of your company.
A careful way to begin. We start with our revenue service: a free revenue review, a fee linked mainly to the extra room revenue we bring, and an easy exit.
Pricing looked after every day. We will set prices, forecasts and stay restrictions every day in a revenue management system, within the rate strategy you approve.
Less reliance on online travel agencies. A channel manager, a direct booking engine and one distribution desk, designed to bring more of your bookings to your own website.
Full management, when you are ready. Offered after a proven season with us, for a set term with a performance test. We then run the hotel day to day under your name: operating standards and training, accounting to USALI standards, myDATA compliance, procurement and recruitment, while the site team stays employed by you. Fees quoted per hotel.
A fee you can check. We match the hotel’s systems to bank, card terminal and myDATA records, you have read-only access to the same figures, and the agreement gives you audit rights.
How we would work together
1.
A first conversation, in confidence, about the hotel and what you want for it.
2.
A free revenue review: we look at your recent pricing, your sales channels and similar hotels nearby, and show you what we would change.
3.
A baseline agreed in writing, taken from your audited past results and myDATA filings, so the extra room revenue is measured fairly.
4.
The revenue service begins: daily pricing and distribution, with a monthly report matched to myDATA and your bank.
5.
After a proven season, and only if you wish, full management under your name, for a set term with a performance test.
The hotels we work with
Independent 3 and 4 star hotels of 30 to 100 rooms, across Greece. Seasonal resorts and year-round city hotels are both welcome. In Athens, this is also the route for owners who would rather keep the running of their hotel in their own name than lease it.
Questions owners ask
Do I lose control of my hotel?
No. You keep ownership, the licence, the bank accounts, the annual budget, capital spending and your rate strategy, and you sign tour operator and major supplier contracts. We run pricing and distribution within what you approve.
Will the hotel change its name or join a brand?
No. It keeps its own name. We work behind your hotel’s name.
What happens to my staff?
They remain employees of your company. Under full management, we recruit, train and set operating standards with them, and review those standards every month.
How is the fee set, and how can I check it?
For the revenue service, the fee is linked mainly to the extra room revenue above a baseline taken from your audited past years and myDATA filings, adjusted for the market against similar hotels nearby. The figures behind it are matched to myDATA, your systems and your bank, and you have audit rights. Fees are quoted per hotel.
Can I stop if it is not right for me?
Yes. The revenue service comes with an easy exit.
When would full management begin, and for how long?
Only after a proven season with us, and only if you want it. It runs for a set term with a performance test, written into the agreement.
About
Alati Capital works with hotel owners in Greece. Our team has worked in Athens and London since 2008, across debt and equity in real estate and shipping, and operates short and mid-term rentals in the UK and the US. We speak Greek and English, and the same team stays your contact from the first conversation onwards.
We keep every conversation confidential, and we are glad to sign a confidentiality agreement before you share any figures.
If you own an independent hotel in Greece, we would be glad to hear about it. The hotel’s name and address is enough to begin.
We reply within two working days.